EVENTS ARE EVOLVING AND SO TO IS THE ROLE OF AN EVENT PLANNER, NO LONGER IS OUR REPERTOIRE OF SKILLS ENOUGH – WE NEED TO TRANSFORM NOW, MORE THAN EVER!

Defined as ‘something that occurs in a certain place during a particular interval of time’, you would be forgiven for thinking that events are simply assembled and delivered. The reality is, events are powerful, and their true value is in the formation of the audience’s journey with your brand, product and or service. No longer can events be one dimensional we must move into the future and transition events from an ‘occurrence’ to a strategic assembly of experiences that are blended with your marketing and communications plan. Here is where we commence the path to Event Brilliance!

“Your audience is craving meaningful
and sincere interactions!”

Today, we understand the perception of value has shifted, and that we need to continually develop how we provide our audience with multi-facetted fulfilment. Immersive experiences are a segue to connection and engagement, but the real force is in the emotion we create from our events, at this juncture brand loyalty and advocacy are built.

Trust is crucial, it can only derive through a series of positive experiences that represent integrity and authenticity. In our present reality consumers are no longer purchasing products and, or services but supporting brands for who they are, what they stand for, their actions and behaviours. Experiences unearth a pathway to audience emotions, driving actions and conversion.

Diverge from traditional event planning methods, and deep dive into your audience avatars to reveal a multitude of precious intelligence that you can use to develop a successful experience and engagement strategy. Emotion demands awakening and desired behavioural shifts are driven by emotion. Ask yourself ‘what do I want my audience to feel?’ Reverse engineer your strategy from this point!

The magic of an experience maker is that they shift from planning and execution to creating ‘moments’ through meaningful and valuable exchanges and experiences.

With over two decades of successfully executed events for reputable global brands, and with a long list of client testimonials, VICKY TROP is the trusted thought leader who is invigorating, upskilling, and revolutionising multiple industries through Event Brilliance, with curated tools, resources, consultancy and valuable advisory.

Explore how VICKY TROP can empower you to achieve Event Brilliance.

Want to work with VICKY TROP, book your complimentary discovery call now!