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Event Brilliance Strategy Blueprint

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What does an Event Strategy Blueprint look like?

It looks like the most comprehensive guide to develop your events strategy. You will learn directly from me [VICKY TROP]. With years of experience, I’ve helped brands like Visa, Merck, Cisco, Caesarstone, Oracle, Canon, Bayer, Toshiba, and many more by seamlessly integrating their event vision into a strategy to scale their events, creating unique immersive experiences, while raising each brands profile and delivering on every single objective along the way.

This Event Strategy Blueprint is your strategic counsel, suitable for any event type. You will have a blueprint that is easy to follow covering critical elements including your:

  • Event purpose
  • Objectives
  • Target audience
  • Key messaging
  • Call to actions
  • Metrics

Creating your event strategy is a crucial part of the event planning process, it is the first building block, your strong foundation before you start constructing your event piece by piece.

All about the ‘WHY’, developing an event strategy will see you establish objectives, outcomes, target audience, key messaging, call to actions and define metrics so you can

My easy to follow blueprint covers all the critical event elements so you can produce a valuable event that is meaningful, has purpose and delivers measurable results

The VICKY TROP Event Brilliance Strategy has been curated to guide through developing your event strategy. Progress through the workbook to set intentions so you can confidently plan, manage, and deliver events.


  • A comprehensive guide to develop your event’s strategy.
  • Suitable for any event type
  • Use me repeatedly to make your events brilliant!

$397 + GST

“Start your event brilliance journey!”

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and build brilliant events that deliver!

$397 plus GST

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